Amazon Updates Seller Capacity Policy Key Strategies to Adapt

Amazon Updates Seller Capacity Policy Key Strategies to Adapt

Amazon's new storage policy might introduce paid storage expansion. This article delves into the details, including the shift from quantity-based to volume-based restrictions, monthly IPI score assessments, and the inclusion of in-transit inventory. It also cautions sellers about the risks of the 'Direct Shipping Policy' and shares tips for expanding storage during peak seasons. The aim is to help sellers effectively address storage challenges while maintaining compliant operations.

01/05/2026 Logistics Industry Insights
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Google Ads Costs Surge Prompting Optimization Strategies

Google Ads Costs Surge Prompting Optimization Strategies

This article delves into five major reasons for the rising Cost-Per-Click (CPC) in Google Ads, including Smart Bidding, ad placement competition, industry competition, declining Quality Score, and imprecise search terms. It proposes corresponding strategies to help advertisers optimize their campaigns and improve their return on investment (ROI). The analysis aims to provide actionable insights for managing CPC effectively and maximizing the performance of Google Ads campaigns in a competitive landscape.

12/29/2025 Logistics Industry Insights
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Amazon Introduces Capacity Monitor for FBA Sellers

Amazon Introduces Capacity Monitor for FBA Sellers

Following Amazon's new FBA storage policy, the capacity monitor has become a crucial tool for sellers' refined operations. This article provides an in-depth interpretation of the new policy, offers practical guidance on requesting overage capacity, and proposes operational strategies such as improving the IPI score and accurately forecasting sales. These strategies aim to help sellers reduce costs and increase efficiency on the Amazon platform, ultimately maximizing profitability under the new storage limitations.

12/30/2025 Logistics
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Enhancing Logistics Service Experience: A Comprehensive Analysis of Scheduled Shipping and Evaluation Rules

Enhancing Logistics Service Experience: A Comprehensive Analysis of Scheduled Shipping and Evaluation Rules

This article introduces the mechanism of free shipping appointments and the rules of evaluations. The appointment system allows users to communicate with logistics providers, ensuring service satisfaction. Users can easily book online, view orders, and leave reviews after service completion. The review system aims to provide references for other users while encouraging logistics companies to improve service quality.

07/18/2025 Logistics
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Cracking The Last Mile Dilemma Focusing On The Human Factor And Customer Experience

Cracking The Last Mile Dilemma Focusing On The Human Factor And Customer Experience

The quality of last mile services directly impacts customer experience. Case analyses reveal that many express delivery platforms face numerous issues in human resource management, delivery capability, and cost collection. To improve service quality, it is essential to raise the franchise threshold, formally assess delivery rates, and moderately adjust delivery fees to ensure that outlets can operate normally, thereby enhancing customer satisfaction.

07/22/2025 Logistics
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Amazon Sellers Cut Ad Costs with Longtail Keywords

Amazon Sellers Cut Ad Costs with Longtail Keywords

This article addresses the issue of high costs associated with core keywords in Amazon advertising. It proposes a solution using long-tail keywords to reduce expenses. The article details how to select appropriate long-tail keywords based on category competition and introduces effective methods to improve ad quality score, thereby lowering CPC bids. This helps sellers maximize their advertising effectiveness and achieve a greater return on investment by targeting more specific customer searches at a lower cost.

12/30/2025 Logistics Industry Insights
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Google UAC Strategy Boosts Ad Scores by Avoiding Copy Pitfalls

Google UAC Strategy Boosts Ad Scores by Avoiding Copy Pitfalls

Struggling with Google UAC copy approval? Try the "minor language copywriting" strategy! By filling your ad copy with niche languages that don't match your target market, you can lower the click-through rate. This allows Google's algorithm to naturally eliminate low-quality copy. This approach avoids policy violations, improves your ad score, and achieves a win-win situation for compliance and efficiency. It's a clever way to optimize your UAC campaigns without directly violating any guidelines.

01/04/2026 Logistics Industry Insights
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Tiktok Expands Livestream Commerce in North America Amid Challenges

Tiktok Expands Livestream Commerce in North America Amid Challenges

The booming pre-sale of Double Eleven in China indicates the huge potential of live-streaming e-commerce. TikTok is actively expanding into overseas markets, aiming to replicate the Douyin model. While the North American live-streaming e-commerce market presents challenges, its potential is considerable. Cross-border sellers should explore live-streaming, localize operations, and pay attention to platform trends. Japanese sellers face exchange rate difficulties and need to focus on policies, control costs, and maintain a long-term perspective.

01/04/2026 Logistics Industry Insights
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